GROUND CONTROL - RETAIL GYM
Ground Control is the largest and most recognized mixed martial arts academy in Maryland. The gym has four retail locations in Maryland: Columbia, Owings Mills, Baltimore and Bel Air. BoBella worked directly with the Owners to establish the brand’s visual identity and brand strategy. We have established a marketing strategy that consists of print and digital strategies. In addition to these services we also execute several events through the year to bring in new customers and retain existing customers month after month.,
BoBella helped the Owners choose a logo design that was family friendly yet still had a tough rugged look and feel. They wanted to incorporate aspects of the Gracie Emblem (with legal contractual permission) as the Owners are black belts under the Gracie BJJ branch.
BoBella helped the Owners make sure their brand was cohesive with color, style, and logo.
BRAND STRATEGY & VISUAL IDENTITY & DIGITAL MARKETING
BoBella helped the Owners in creating the markting collateral and digital marketing for the brand